The Impact of Electronic Textbook Applications on the Structure of Social Communications in Educational Publishing
DOI:
https://doi.org/10.17721/CIMC.2026.39.08-20Keywords:
social communication approach, Maletzke's mass communication model, cross-media textbook, textbook with electronic application, educational publishing, editorial and publishing workflowAbstract
The article aims to provide a theoretical understanding of the changes in the social communication environment of educational publishing resulting from the development of electronic applications for textbooks. The relevance of this study lies in the search for a concept of a high-quality cross-media textbook. The research methodology is based on a socio-communicative approach. The key features of the educational publishing domain have been identified, providing grounds for considering it a social communication institution. Based on Gerhard Maletzke's mass communication model, models of communication fields for printed and cross-media textbooks have been created. Using the method of comparing communication environments, the main differences in the communication activities of educational publishers are described. The position of cross-media textbooks in the communication field is described using data obtained during five years of work and research at an educational publishing house. As a result, it was determined how digital channels of information delivery affect the form and content of cross-media textbooks. The changes in communication interaction between the publishing object and the audience are outlined. The communicative purpose of a cross-media textbook is substantiated. The identified communication relations will help to form a system for assessing the quality of a printed textbook with an electronic application.
Downloads
References
Anichini, A., Parigi, L., & Chipa, S. (2017). Between tradition and innovation: the use of textbooks and didactic digital contents in classrooms / Entre la tradición y la innovación: el uso de libros de texto y contenidos didácticos digitales en las aulas. Revista Latinoamericana de Tecnología Educativa - RELATEC, 16(2), 97–110. https://doi.org/10.17398/1695-288X.16.2.97
Fiialka, S. B. (2019). Socio-communicative approach to studying of the educational literature. Obriyi drukarstva, 1(7), 205–215. https://doi.org/10.20535/2522-1078.2019.1(7).169585
Hargrave, J. E. (2014). Educational Publishing: an Industry in Transition in the Digital Age. 1: Exploring the boundaries of the book, 36–48. https://txtmagazine.pubpub.org/pub/vol1-2014
Herasymova, O., & Zhenchenko, M. (2022). Кросмедійні шкільні підручники: поняття, класифікація, проблеми редакційно-видавничої підготовки [Crossmedia Textbooks: Concepts, Сlassification, Problems of Editorial and Publishing Preparation]. Printing and Publishing, 1(83), 125–133. DOI: 10.32403/0554-4866-2022-1-83-125-133
Ioniţă, M., & PĂSTAE, V. (2017). Gerhard Maletzke's model of mass communication from the social communication perspective. Bulletin of “Carol I” National Defence University (EN), 1, 48–53. https://www.ceeol.com/search/article-detail?id=548335Rizun, V. (2022). Про розвиток науки про соціальні комунікації [On the development of social communication science]. 1–12. DOI: 10.13140/RG.2.2.25290.44488/1
Kempe, A.-L., & Grönlund, Å. (2019). Collaborative digital textbooks – a comparison of five different designs shaping teaching and learning. Education and Information Technologies, 24(5), 2909–2941. https://doi.org/10.1007/s10639-019-09897-0
Mayer, R. (2020). Multimedia Learning. Cambridge University Press. https://doi.org/10.1017/9781316941355
Ogar, E. (2014). Соціокомунікативний підхід у сучасних книгоорієнтованих дослідженнях [Socio-communicative approach in modern book-ori¬ented research]. Naukovi zapysky Ukrayinskooyi akademiyi drukarstva, 4, 160–165.
Rizun, V. (2016). До питання про соціальнокомунікаційні наукові проблеми і про наукові проблеми взагалі [On the development of social communication science]. In Ю. В. Бондар & В. М. Корнєєв (Eds.), Університети Володимира Різуна: слово на пошану з нагоди 60-річчя та праці ювіляра (pp. 279–297). Astroprint. DOI: 10.13140/RG.2.2.25290.44488/1
Rizun, V. (2011). Начерки до методології досліджень соціальних комунікацій [Outlines for the methodology of social communication research]. Psycholinguistics, 10, 305–314. https://www.researchgate.net/publication/359899976_Nacerki_do_metodologii_doslidzen_socialnih_komunikacij
Sammler, S., Macgilchrist, F., Müller, L., & Otto, M. (2016). Textbook Production in a Hybrid Age: Contemporary and Historical Perspectives on Producing Textbooks and Digital Educational Media. In Eckert. Dossiers 6 (pp. 1–32).
Squires, D., & Preece, J. (1999). Predicting quality in educational software: Interacting with Computers, 11(5), 467–483. https://doi.org/10.1016/S0953-5438(98)00063-0
Trischuk, O. (2018). Соціокомунікативний підхід до дослідження редакційно- видавничого процесу [Socio-communicative approach to the study of the editorial and publishing process]. Obriyi drukarstva, 1, 218–230.
Zhenchenko, М. (2019). Цифрові трансформації видавничої галузі [Digital transformation publishing industry]. 2nd ed. Zhnetz. https://www.zhnets.com.ua/zhenchenko-maryna-tsyfrovi-transformatsiyi-vydavnychoyi-galuzi-kyyiv-zhnets-2019-2-ge-vyd-zmin-409-s/
Downloads
Published
Data Availability Statement
This is a theoretical study. All relevant information is contained within the article.
Issue
Section
Categories
License
Copyright (c) 2026 Олена Герасимова (Автор)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors published in this journal agree to the following terms:
a. Authors reserve the right to author their work and transfer to the journal the right to first publish this work under the CC BY 4.0 license, which allows others to freely distribute the published work with mandatory reference to the authors of the original work and the first publication in this journal.
b. Authors have the right to enter into independent additional agreements on non-exclusive distribution of the work in the form in which it was published in this journal (for example, to place the work in the electronic repository or publish in a monograph), provided that the link to the first publication in this journal.
c. The journal's policy allows and encourages authors to post manuscripts on the Internet (for example, in repositories or on personal websites) both before the submission of this manuscript and during its editorial processing, as it promotes productive scientific discussion and has a positive impact. on the efficiency and dynamics of citing published work.
