Instagram as a tool for developing teenage reading culture
DOI:
https://doi.org/10.17721/CIMC.2023.34.58-70Keywords:
teenage reading culture, Instagram, social networks, bookstagramAbstract
This article presents the findings of a media monitoring study, focusing on effective strategies for shaping and promoting a reading culture on Instagram. The study also includes the development of recommendations for interested stakeholders. Media monitoring for the analysis of Ukrainian bookstagram was conducted on the LOOQME Hub platform from October 2022 to August 2023. A total of 1480 publications were analyzed, encompassing accounts of both private individuals and corporate Instagram pages. The study revealed a consistent growth in the dynamics of mentions of the hashtag #українськийбукстаграм (eng. Ukrainian boostagram) during the research period. It indicates sustained interest and activity within the bookstagram reading community.
The typology of bookstagram publications is categorized into three main groups: posts, comments, and comment replies. This classification highlights diverse interaction strategies employed by bookstagrammers with their audience. The study identified the most active accounts in Ukrainian bookstagram. Average visitation metrics of bookstagrammer accounts suggest consistent interest and activity from the audience throughout the research period.
The findings confirm the high communicative potential of bookstagram and underscore its significance in the development of reading culture among Ukrainian adolescents. The analysis results can be applied for enhancing media literacy, fostering critical thinking, and are valuable in both pedagogy and the commercial interests of the publishing industry.
Downloads
References
Artemov, V., Rusnak, O., & Zhalubak, V. (2019). Risks emerging during the use of social networks on the Internet: Psychological aspect. Legal Bulletin of the University "KROK", 34, 178–185. https://lbku.krok.edu.ua/index.php/krok-university-law-journal/article/view/212/179.
Balakireva, O. M., Pavlova, D. M., Nguyen, N.-M. K., Levtsun, O. G., Pivovarova, N. P., Sakovich, O. T., & Flyarkovska, O. V. (2019). Smoking, alcohol, and drug use among students: Prevalence and trends in Ukraine: Results of the 2019 international project 'European School Survey Project on Alcohol and Other Drugs – ESPAD'. Kyiv: TOV "OBNOVA KOMPANI". 214 p.
Balyuk V. (2016). Formation of reading culture in high school students during Ukrainian literature lessons. Journal of Alfred Nobel Dnipro University. Series: Pedagogy and Psychology, 1, 57–61.
Bazhan E. (2022). The use of Facebook and Instagram in the educational process. Modern trends in the development of medical education: Prospects and Achievements. http://repository.pdmu.edu.ua/bitstream/123456789/18345/1/Bazhan_Vikoristannya_socialnih_merezh.pdf
Bohatu S. (2021). Experience of using the Instagram social network in the educational process. Current Issues of Science and Education, 2021. https://books.google.com.ua/books?hl=ru&lr=&id=29AmEAAAQBAJ&oi=fnd&pg=PA118&dq=інстаграм+соціальна+мережа+&ots=VV6wsQaqc2&sig=HL209SbeJLvI7DNoBk0KGgrBe_o&redir_esc=y#v=onepage&q=інстаграм%20соціальна%20мережа&f=false
Burov, O. (2017). Social networks as a form of synthetic learning environment. https://lib.iitta.gov.ua/709762/1/BUROV%20OYu.pdf
Burov, O. & Pertsev, M. (2018). Assessment of the dynamics of cognitive abilities of high school students using ICT. http://eprints.zu.edu.ua/28041/1/12.pdf.
Dovhan, T. (2020). Formation of reading culture in primary school students. 71–78. https://library.vspu.net/jspui/bitstream/123456789/5847/1/Dovgan_71-78.pdf.
Fayvishenko, D. (2022). Personal brand in the Instagram social network: War-life balance. https://sci.ldubgd.edu.ua/bitstream/123456789/10393/1/12%20Мартин%20О.М.%20с.%20606-612.%20INTERNATIONAL-SCIENTIFIC-INNOVATIONS-IN-HUMAN-LIFE-13-15.04.22.pdf#page=396.
Hrynchuk, K. & Staruseva, V. (2019). Negative impact of social networks on adolescents. https://repo.knmu.edu.ua/bitstream/123456789/24766/1/Гринчук%20К.pdf.
Kraynikova, T. (2023). How to overcome media illiteracy? ms.detector.media. https://ms.detector.media/mediaanalitika/post/15764/2016-01-22-yak-zaradyty-mediabezghramotnosti/.
Kudina, A. (2020). Effective tools for promoting fashion brands on the Instagram social network. Marketing and Digital Technologies, 4(2), 61-71. https://mdt-opu.com.ua/index.php/mdt/article/view/103.
Lebid N. "Content Plan in SMM Promotion of a Personal Brand on the Instagram Social Network." State and Regions. Series: Social Communications. 2019. No. 2. P. 81–86.
Lutsykina, V. (2016). Reading as the basis for the intellectual and personal development of a child. Tavria Education Herald, 125–129.
Media culture of the individual: Socio-psychological approach: Educational manual. (2009). Eds.: L. Naydonova, O. Boryshpolets. Kyiv: Institute of Social and Political Psychology of the National Academy of Educational Sciences of Ukraine, 440 p.
Media Literacy. Educational program for students of 9th, 10th, 11th grades of secondary education institutions (three years of study): Educational program. (2018). Eds.: L. Naydonova, N. Cherepovsk a. Kyiv: Institute of Social and Political Psychology of the National Academy of Educational Sciences of Ukraine, 70 p. http://mediaosvita.org.ua/wp-content/uploads/2019/01/Programa_Mediakultura2018.pdf.
MediaSapiens. (2016). The concept of implementing media education in Ukraine (new edition). ms.detector.media. https://ms.detector.media/mediaosvita/post/16501/2016-04-27-kontseptsiya-vprovadzhennya-mediaosvity-v-ukraini-nova-redaktsiya/.
PISA-2022: Framework Document on Mathematics (draft, second edition) / transl. from English by K. Shumova; scientific eds. T. Vakulenko, V. Gorokh, S. Rakov, V. Tereshchenko; foreword by T. Vakulenko, V. Tereshchenko. Kyiv: Ukrainian Center for Educational Quality Assessment, 2021. 97 p.
Pohribna, I. (2015). The need for reading as a prerequisite for the reading culture of an individual. https://elibrary.kdpu.edu.ua/xmlui/handle/123456789/3274.
Pushkar, O. & Hrabovskyi, Y. (2022). Culture of digital media: Educational manual. Kharkiv: KhNEU named after S. Kuznets, 164 p. http://repository.hneu.edu.ua/bitstream/123456789/28184/1/2022-Пушкар%20О%20І,%20Грабовський%20Є%20М.pdf.
Ruban, A. (2023). Influence of social networks on the development of identity in adolescents and youth." Scientific Bulletin of Izmail State Humanities University. Series: Pedagogical Sciences, 56. URL: http://dspace.idgu.edu.ua/jspui/bitstream/123456789/1625/1/Рубан_А._НВ_56_2021.pdf.
Sadylo, N. (2019). Instagram as a phenomenon of modern business. Social-Humanitarian Bulletin, 25, 187–193.
Semenenko K. & Skrygun N. (2019). Marketing activity in the social networks Facebook and Instagram. Scientific Notes of V.I. Vernadsky Taurida National University. Series: Economics and Management, 30(2), 164–167.
Social Conditions and Health Indicators of Adolescents and Youth: Based on the Results of Sociological Research within the International Project "Health and Behavioral Orientations of School Youth": Monograph. (2019). O.M. Balakireva, T.V. Bondar et al.; scientific ed. O.M. Balakireva; UNICEF, NGO "Ukrainian Institute of Social Research named after O. Yaremenko". Kyiv: Polygraphic Center "Foliant", 127 p.
Svatenkova, T. (2021). Motivational potential of adolescents during distance learning. Pedagogical Education: Theory and Practice. Psychology. Pedagogy, 36(2), 100-107. https://doi.org/10.28925/2311-2409.2021.3613.
Teens, social media and technology 2022. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/.
"57% of Ukrainian children read under compulsion – Research. Chytomo | Culture of Reading and Art of Publishing | All About Books | Chytomo - Portal about the Culture of Reading and Art of Publishing. https://chytomo.com/57-ukrainskykh-ditej-chytaiut-iz-prymusu-doslidzhennia/.
"Reading as a Life Strategy: Development Strategy for Reading Until 2032, dated 03.11.2023 No. 190-r.". https://zakon.rada.gov.ua/laws/show/190-2023-р#n150.
Tuchak, K. (2021). Phenomenology of the concept of 'Reading Culture'. http://www.ndu.edu.ua/storage/2021/МАКЕТ_Збірник%20(2).pdf#page=169.
What are Ukrainian adolescents like: About social networks, sex, alcohol, sports, trust in parents and friends. Research, Ukrainian Truth _Life. https://life.pravda.com.ua/society/2019/05/22/236974/.
Zrazhevska, N. Problems of media culture in connection with the development of mass communication and mass culture. https://eprints.cdu.edu.ua/962/1/108-66-71.pdf.
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2023 Oleksandra Kovalova
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors published in this journal agree to the following terms:
a. Authors reserve the right to author their work and transfer to the journal the right to first publish this work under the CC BY 4.0 license, which allows others to freely distribute the published work with mandatory reference to the authors of the original work and the first publication in this journal.
b. Authors have the right to enter into independent additional agreements on non-exclusive distribution of the work in the form in which it was published in this journal (for example, to place the work in the electronic repository or publish in a monograph), provided that the link to the first publication in this journal.
c. The journal's policy allows and encourages authors to post manuscripts on the Internet (for example, in repositories or on personal websites) both before the submission of this manuscript and during its editorial processing, as it promotes productive scientific discussion and has a positive impact. on the efficiency and dynamics of citing published work.
