Ways of adapting Ukrainian corporate media to the conditions of digital transformatio
DOI:
https://doi.org/10.17721/CIMC.2025.37.21-29Keywords:
сorporate media; digitalization; communication strategies; innovative technologiesAbstract
The problem of studying digital transformation of corporate media covers several key aspects: the causes and benefits of transformation of corporate prints and audiovisual media, the features of digital media and the prospects for their development, which is an important task for the study of the context of modern media, and changes in audits and changes in business. In a digital, information consumers prefer efficiency, accessibility and interactivity that provide digital platforms. At the same time, digital formats are more economical than printed editions that require additional costs for printing, logistics and distribution, and are capable of providing global coverage of corporate materials without geographical restrictions that fall into the range of interest in modern corporations. The technical capabilities of digital platforms allow you to promptly make changes to materials, create bilateral communication between the company and its audience, and digital formats, combining text, images, videos, audio and interactive elements, increase the involvement of the audience. The use of digital analytics tools allows us to track users' behavior that promotes content personalization.
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