Populism in the Media during Russia’s war in Ukraine
DOI:
https://doi.org/10.17721/CIMC.2025.37.08-20Keywords:
populism, media populism, populist messages, Russian aggression, propaganda, political discourse, degradation of the public sphereAbstract
Russian aggression against Ukraine occurs largely due to the influence of populist materials in the media. The use of media platforms for populist messages enhances their impact on the audience, creating so-called "arches" – common myths, that are designed to convey propaganda messages to the audience in the language of the media. The populism of the modern Russian government provides it with a high rating precisely because of television broadcasting, online publications and the blogosphere, which are known to be associated with propaganda, the troll factory and the media manufactory, which supply pro-government messages to citizens in the public sphere. The main purpose of this material is to show how Russian official populism, which concerns Russia's war with Ukraine, is broadcast through the Russian media. We consider how populist messages are formed at the level of President Putin and his entourage, ideologues-intellectuals and controlled media. Conclusions. The study of media populism is an important component of ensuring the information security of the state. Understanding how the media can be used to destabilize a situation and manipulate public consciousness helps in developing effective protective measures.
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Copyright (c) 2025 Nina Zrazhevska
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