Play the News and Level up: transforming journalism through experience design
DOI:
https://doi.org/10.17721/CIMC.2024.36.21-42Keywords:
experience design, gamification, journalism, socio-political issues, interactive mediaAbstract
The study examines the integration of experience design principles within journalism, particularly in addressing complex socio-political issues. The primary objective of this study is to uncover how experience design can transform traditional journalistic practices to enhance audience engagement and awareness. A qualitative content analysis of media pieces exemplifying successful integration of gamification and experience design was conducted. The findings reveal that elements, such as interactive charts and maps, gamified reports and news games, not only improve the understanding of complex topics but also evoke emotional responses, turning data into personal narratives. The significance of this study lies in its potential to contribute to the development of new approaches in journalism that meet the demands of modern media audiences. The conclusions affirm the importance of integrating experience design principles into journalism to foster a more informed and active public.
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